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Content Partnerships: The most underutilized tool in content marketing
I see it time and time again. Excellent content has been created, optimized and then published through well-managed social, search and email marketing channels, but the website traffic simply doesn’t...
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Infographic: Small businesses and social media
Staples recently performed a small business and social media study that has provided marketers with an exciting insight into what small businesses are trying to achieve in the social space, as well as...
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What are the qualities of a good community manager?
One of the biggest effects of the explosion of social networking channels in the last decade is how it has opened up new lines of communication between companies and customers. As the relationship...
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3 simple but proven ways to get your e-mail opened
In “To Sell Is Human“, Daniel Pink touches on some of the key, contemporary successors to the ‘Elevator Pitch’. One of those in particular, the email subject-line pitch, is relevant to those of us in...
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Five simple ways to get your audience hooked
When it comes to building and engaging an online audience, the specifics will always depend on the industry, the topics and the target audience. However, marketers often forget that – at a deeper level...
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How to market a niche product or service online
It’s all well and good reading or hearing about best practices in online marketing – usually in the form of case studies for how a big name brand is finding ROI, or experts selling a course on the...
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Hubspot’s top 10 lessons from the 2013 State of Inbound Marketing Report
Hubspot recently released their latest report on the current inbound marketing landscape – the 2013 State of Inbound Marketing Report. In it, Hubspot confirms the growing importance of inbound...
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Report: Only 8% of brands believe their Marketing team is strong in all...
New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Surveying 747 brands and...
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How nonprofits are segmenting email communications
In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be...
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Here’s insight from 5,000 marketers on how 2015 will play out
Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015. Five thousand marketers...
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Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing...
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company. The key...
View ArticleClik here to view.
Report: Only 8% of brands believe their Marketing team is strong in all...
New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Surveying 747 brands and...
View ArticleClik here to view.
How nonprofits are segmenting email communications
In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be...
View ArticleClik here to view.
Here’s insight from 5,000 marketers on how 2015 will play out
Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015. Five thousand marketers...
View ArticleClik here to view.
Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing...
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company. The key...
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